Dr Karg produce specialist crispbreads for the health food market and wanted to advertise on Sky Digital Channel, Fitness TV. Coming to Halo Films, they had a limited budget but needed a film that would punch above its weight. Working closely with their existing marketing team we conceived and wrote a script to compliment their print adverts.
All TV adverts need official approval and Halo took the Dr Karg treatment through Ofcom clearance – not an easy task for the highly regulated organic food market.
We shot sunflower seeds with specialist macro photography and created an idyllic and stylised farmyard scene with our in house graphics. The result – a simple, stylish and effective advert that has successfully propelled the brand into the TV world.