Video marketing Return On Investment

We are able to process visuals 60,000 times faster than text, yes sixty thousand!

Nowadays everyone is in a rush to view the next thing online so how do you get your message across? You have little time to capture the viewers attention and give enough information to be able to make the sale.

A page of text is too long, an image does not provide enough information so the answer must be video.

Businesses have been creating video for years from TV commercials to big corporate videos and smaller businesses tend to stay clear from video marketing. Why? because they think video is expensive so they rely on text to make the sale.

The statistic that says larger companies use video much more than smaller businesses infers that that is the best way to provide a ROI. If small businesses took the leap into video marketing they may generate enough sales to become a bigger business. If you have a video demonstration of your product or service viewers are 85% more likely to buy. Video can increase your conversion rate so as a business you would be mad not to use video.

Video Marketing for Small Businesses

Video Marketing is the way forward!

Imagine we are three years in the future, would this article have been written or would it have been filmed? In short, would you read it or watch it? As online video continues to grow, it’s interesting to ponder.

Facebook saw global video posts per person increase 75% last year, Instagram videos create over two times more engagement than photos and 5 tweets per second contain a video link.

Video’s popularity is souring. So much so that if video content continues to grow at the pace it is now, it will account for nearly 80% of all consumer traffic in 2018. (Source: Cisco VNI.)

With online video becoming an essential way for people  to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril.

People remember 20% of what they hear 30% of what they see and 70% of what they see and hear!

Why read a business “about-us” page when you can watch one? Most people spend ages writing their about-us page hoping people will take us much time to read it. But watching a video is easier to engage with, you can get a better feel for the company and its people and can retain more of the information about the company. And video can be tracked.  You can monitor the engagement of video on your website and share it across social media platforms, generating referrals, links and associations that will come back to you and your site.

So, video is the future of content marketing. Studies show more than half of companies are already filming themselves, their customers, using infographics – a figure that’s predicted to rise. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It’s not difficult to see why.

Let us introduce our Intercasts

We have created Interview style Video Podcasts that we like to call Intercasts. They are a small collection of short videos focusing on key areas of a business. These videos give your audience the option of watching a short video on what they want to find out rather than scrolling through masses of unhelpful text.

We practice what we preach so here is a video explaining the idea of Intercasts and some of our clients Intercast examples:



The same theory works with products; who wants to read about a product when they can watch someone explain the product and show you. We have produced over 350 product videos for Masters Golf, one of the worlds leading Golf distribution companies. They decided to scrap their paper based catalogue that goes out of date each season to timeless videos that can be displayed on their website or in stores. They only needed to created videos for their new stock and not re print all the stock just to add the new line.

Are you camera shy or just too busy to be in front of the camera? No Problem! We can create high quality motion graphic videos which are very engaging and a joy to watch. We can even add in a voice over or a presenter to make it even better.

To find out how we can help your business and video marketing get in touch today.


Video Forecasting

Cisco Visual Networking Index: Forecast and Methodology, 2013–2018

Video Highlights


It would take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in2018.

Every second, nearly a million minutes of video content will cross the network by2018.


Globally, IP video traffic will be 79 percent of all consumer Internet traffic in 2018, up from 66 percent in 2013.

This percentage does not include video exchanged through peer-to-peer (P2P) filesharing. The sum of all forms of video (TV, video on demand [VoD], Internet, and P2P) will be in the range of80to 90 percent ofglobal consumer traffic by 2018.


Internet video to TV doubled in 2013.

Internet video to TV will continue to grow at a rapid pace, increasing fourfold by 2018. Internet video to TV traffic will be 14 percent of consumer Internet video traffic by 2018, up from11percent in 2013.


Consumer VoD traffic will double by 2018.

The amount of VoD traffic by 2018 will be equivalent to 6billion DVDs per month.


Content delivery network traffic will deliver over half of all internet video traffic by 2018.

By 2018, 67percent of all Internet video traffic will cross content delivery networks, up from 53 percent in 2013.

When is the right time to switch to 4K?


More photographers and videographers are beginning to look at making the switch to this burgeoning format.

But recording in 4K (or its other moniker, Ultra HD or UHD) – whether it’s the cinema-quality 4K (4,096 x 2,160) resolution or 4K UHD (3,840 x 2,160) for home viewing – offers both tremendous opportunities as well as challenges.

The decision to shoot a moment in video or photo has always been difficult, but 4K videos’ ability to use any single frame as a high-res image allows photographers to now capture both without having to compromise quality.

As we’ve seen with products like the new Panasonic Lumix LX100 and Samsung NX1, as well as GoPro’s new Hero4 Black, it won’t be long before we see more consumer-grade 4K-capable cameras and camcorders. While manufacturers are pushing hard on getting 4K into consumers’ hands, there are valid reasons to get into it now from a production standpoint.

What are the benefits of 4K?

The benefits are begining to outweigh the negatives pushing industry professionals to make the transition from beloved 2K (1920 x 1080px)

4K gives us much more control in post-production over our images. Resizing, cropping, stabilization, and smaller grain (less noise) all benefit from increased resolution. Video FX and Animation are often created in 4K as it gives flexibility to move around the frame when exporting in 2K and not compromising quality.

The most obvious benefit of 4K is the resolution. With an HD frame being around 2 megapixels and a [4K UHD] frame being 8 megapixels. The detail is staggering. While there is currently limited ability to output 4K due to the price and availability of 4K televisions, being able to shoot in 4K helps differentiate yourself from others. Additionally, shooting in 4K is a method of future proofing. Since 4K will become ever more mainstream over the next 12-24 months, having 4K footage now helps keep me at the front of the curve.

However being 4x HD 4k requires larger storage more RAM and bigger budgets.


In (cinema) 4K, any individual frame is approximately 12MP, adequate for fine art printing. The increased resolution comes with a price: the data is four-times heavier than HD. So your entire pipeline must be robust to ingest, move, manipulate, and store four-times more data.

David Newton: Over the last few years there has been a major shift in the digital photography world. It began with the introduction of HD-capable DSLR cameras. This introduced a whole new market to the world of video and has seen videography grow from a split of professional and niche consumer shooters, to something that the mid-ground of consumers and the professional photographers have embraced. It’s a slow move though, as many photographers do not understand video. That said, as the numbers swell, so too does the interest in higher resolutions. As technology marches forward, so the increase in digital still-imagery resolution is moving across to video, and people at large are always looking for better, sharper or more detailed.

While 3D never amounted to more than a gimic, 4K is gaining traction in the market with cameras that are, relatively speaking, cheap compared to the performance they offer. The action camera market has helped too – the popularity of action cams, some of which can shoot 4K footage, has awoken the consumer consciousness to the possibilities, and more people are showing an interest, not just in video overall, but in 4K video specifically.

 Photos by: Jack Pasco Photography

The Salutation Wins National Pub of The Year Award

Halo Films’ Office is Based in rural South Gloucestershire between Bristol and Gloucester. We are now pleased to say that our offices are next door The Salutation Inn National Pub of the Year.

The Halo Team can often be found sipping a refreshing beverage or tucking into some ham, egg and chips. The Salutation is a small pub with a great country atmosphere, known for doing the best ham in Ham.

On behalf of Halo Films we would like to congratulate our neighbour Peter Tiley and his wife for the award and their continued efforts in serving our team.



All Scrubbed Up at Circle Bath

Halo Films has a privileged front row seat at two knee replacement operations


Specialist knee surgeon Neil Bradbury invited Halo Films to film two Total Knee Replacement procedures. Although this is not our first time filming an operation in Circle Bath Hospital, the team at Halo Films felt very honoured to be invited back to film in such a unique environment. Not for the squeamish, the end video will allow viewers to witness the operation whilst Lead Surgeon Neil talks the viewer through every step. Intended to prepare patients for their operation, we highly recommend you don’t try to follow along at home.

Gruesome yet Awesome, the film is undergoing editing and will be on Neil Bradbury’s and Circle Bath’s website soon.

Meet Our New Edit Apprentice

Laurie joined the Halo team in September 2014 after applying for a Creative Skillset Apprenticeship role through Cirencester College. He is a promising video editor who really puts his all into projects. With a keen interest in film, Laurie works part time at his local cinema keeping his vast film knowledge up to date.

As the Edit Apprentice, Laurie looks after all our hard drives holding a mere 100+ TB of data. He also joins the team on shoots, looks after all the film equipment, helps source locations and makes the best cups of coffee. In the short time that Laurie has been with us he has already cut two of our event videos and transcribed many interviews and is quickly becoming our favourite video editor!

‘Suicide deserves respect’

More than 4,700 people killed themselves in England in 2013, a rise of more than 6% on 2012.

“Suicide is one of the biggest killers of men under the age of 50 and if this was a physical health problem, there would be a national outcry.”

Deputy PM Nick Clegg has called for all hospitals in the UK to do more to prevent suicide. Recently in the US state of Detroit the suicide rate fell by 75% over 4 years. This shows that not enough is being done to stop one of the biggest causes of death in the UK.

Simone Pickrell, approached Halo with a desire to help prevent suicide through the powerful medium of film. As a teenager she twice tried to take her own life and remained vulnerable for a number of years – thankfully she is still very much with us. Having experienced this herself she wanted to help prevent anyone else feeling this way. 

We created an inspirational film called Freefall: Understanding Suicidal Crisis, featuring video case studies of individuals sharing their thoughts and feelings when they were contemplating suicide. Featuring expert opinion from depression and suicide researchers (including leading Mindfulness Meditation expert, Professor Mark Williams) Freefall is a powerful film that has the capacity to change lives.

Now used by The Samaritans as a training guide, Freefall: Understanding Suicidal Crisis explores the reasons behind suicidal thought, helps people identify those around them who might be at risk and puts forward practical advice as to how to help them.

Freefall is unique as there are no other documented video case studies that exist as training resources for professionals working with potentially vulnerable people. At Halo Films we believe that if this film can prevent even one person from taking their own life then the project was a great success.

View the trailer at:

8 Steps to make 2015 Your Best Video Marketing Year

It is pretty much guaranteed that you, or your marketing team have either said or heard the words, “We will use more video in the new year” – and I can reassure you that you are not alone in this.

According to a survey conducted by Reel SEO Video Marketing, 93% of marketers used video as part of their marketing strategy last year, and 71% increased their video budget from the previous year.

However, as the budgets increase, marketing professionals are in need of some realistic content goals to realise ROI.

To help you get started I’ve created a to-do list to set you off on the right path with your video marketing. If you follow even a few of the following points, you will see a difference. Not only will you impress prospective clients, and demonstrate a commitment to a medium that customers crave, but you will also remain relevant and competitive within the industry.

1. Schedule a biweekly video release

Don’t worry, I know you’re thinking “but I don’t even have time to make one video a month!” But if you dedicate your resources correctly then you can. Regular, and also timely relevant, video releases are much easier if you invest some time into your video production.

Whether you decide to hire a director of video strategy, or a videographer who can shoot and edit your footage all in one, investing in fantastic talent will make the difference between proactive and merely reactive video campaigns.

2. Modify your video strategy based on engagement data

After you finally commit to a regular video schedule, you will want to keep the overall content direction flexible. It would be counter-productive to shoot a month’s worth of video in two weeks when your video engagement data then decides to tell you that your videos are ineffective at holding viewer attention.

If your video analytics indicate that viewers lose concentration and leave after 30 seconds, it could be due to your 15-second intro being too long. If you shoot videos from week to week, analysing the data at the end of every week, you give yourself the chance to modify your message based on how your potential customers are actually interacting with your content.

3. Keep your content focused and fluff-free to hit a minimum of 60% audience retention

As I mentioned earlier, analytics can tell you whether your videos are keeping your audience’s attention, and prolonged engagement is an aspect that you need to improve upon over time.

For the majority of videos, audiences will lose concentration well before the end; this year, you should try and have less than 60% of your audience drop off before the vital call to action at the end. How do you do this? By keeping your content focused.

If you design your scripts to qualify your target audience immediately (for example, “this video is for farmer”, you’ll see a massive drop in attention because people will qualify themselves: “I’m not a farmer, so I’m out!”), but you will result in holding your actual target’s attention for the whole video- and that is exactly what you need.

If your specified target audience drops off too quickly, you need to keep alternating your video scripts with the aim of maintaining their attention for longer.

4. Create a video for every part of the marketing funnel

If your video strategy perished after you released an explainer video, you’re going wrong. Leads need numerous pieces of information at different parts of the sales funnel, so create videos that engage and nurture at every step of the customer life-cycle.

Prospective customers are doing more than half of their product research independently now, and having video on your site to educate them during this process is brilliant, it as close as you can get to a pitch in person, without actually meeting them in person!

5. Get your customers on camera

Forget the text-rich, impersonal customer testimonial; get your customers to say great things about you in front of the camera! A video case study is perfect for potential customers to become situated with your products or services. A video hub of customer success stories is very persuasive, as customer’s emotions are able to come through on video. Potential customers can look at several clips when visiting your website in a short space of time, so make sure video testimonials by various industries are available 24/7.

6. Get your sales team on camera

A perfectly located, genuine piece of video content is similar to a salesperson who never sleeps, and what’s even better? When your real sales people are involved! Capture your messages with approachable, enthusiastic members of your sales team so your potential customers can put a face to the people who they will possibly need to contact. Your video’s call to action should include your sales rep’s contact information.

7. Make funny and time specific holiday videos

Have a bit of fun and schedule some of your regular videos with some funny holiday features. They will be just as much fun for you to create as they will for potential customers to watch.

8. Commit to tracking your performance

It is vital to understand how your library of excellent video marketing performs with your audience. Your YouTube channel is a MUST in gaining a presence as it is now the world’s second largest search engine. However, it is not enough on its own to connect your videos to ROI. You must track and measure audience engagement for video so you’ll know exactly what to modify or amplify within your strategy.



Contributing Source: Michael Litt

Projects With Meaning

Projects With Meaning

One of the things I love about making films, whether for broadcast TV channels, corporate communications or private individuals is that they often become major parts of your life. On World Suicide Prevention Day this week we saw the launch of the Government’s National Strategy for Suicide Prevention. And with the upcoming Samaritans Annual Conference of Volunteers next week, an old project has been brought back to mind ….

A few years ago Halo and I were asked to make a film about suicide. An incredible woman, Simone Pickrell had tried to take her life twice as a teenager but had come through the hard times. As a successful business woman she now wanted to help others in the same situation as she once was. Freefall is the outcome of that request and a project that has become part of Halo ever since.

Our goal was to produce a film that explores the issues behind suicide, explain the causes and offer suggestions of how to help. There were two aspects: to show people with suicidal thoughts that there was a way things could change and to give people around those with suicidal thoughts the confidence and the knowledge to help. Coming from a strong BBC Science background (I had spent ten years in the Science Department) we approached the subject as if making film for BBC Horizon. We spoke to the leading scientists in the field of suicide prevention and research, we spoke to the leading support charities and we identified people who could talk about the experience of trying to take their own lives.

The resultant film has become something we at Halo are incredibly proud of. At 80 minutes long Freefall is now seen as one of the leading films on suicide prevention in the UK. The key interviewees endorsed the finished film and all the people featured as case studies felt the process of filming was beneficial to them. Positive feedback from Professor Stephen Platt, a Samaritans Trustee was especially gratifying.

Simone’s dream for the film was that it helps people in crisis. If it could save one person then that would be a success. To that end a web site to sell the film to individuals has been created But that has been just the start.

One of our key contributors was The Samaritans, an organisation that exists to provide 24 hours a day emotional support for people experiencing feelings of emotional distress or despair, and who’s Vision is that fewer people die by suicide. Since the film’s launch they have become part of its ongoing story. In 2011 I was asked to give a talk about making the film at The Samaritans Annual Conference. Later that evening it was shown in full to a packed cinema and has since become a training resource in Samaritans branches around the country. The film was given a standing ovation, which personally shocked me but made me feel incredibly proud of the team that made it happen. What was even more special was that Simone was there to receive it too.

One of the attractions of the film to The Samaritans was the case studies. Not many volunteers ever talk to people who have attempted to take their own lives, their goal is to stop people getting that far. Our film shows them the mindset of someone who has but more importantly what it was that helped them. Proof that the film still works for them is that I have been asked to repeat the talk in 2012.

And now the film continues to live on. The government launched the National Suicide Prevention Strategy earlier on this week. A concerted effort by 50 organisations to stop people taking their own lives. Over 4000 people died by suicide in the UK last year, more than were killed on the roads. As a result Freefall is in demand again.

As a film maker the long life of a film we made a few years ago is very gratifying, as a person who has been touched by suicide in the family it is humbling and in many ways what I love most about our job. As well as the Samaritans, Freefall is offered as a training resource in the National Patient Safety Agency division of the NHS.

So, what started out as a simple request has become a major part of our lives. When you work solely for TV your films go out, get shown for a week on iPlayer (other digital players are available…) and get consigned to memory. When you make something like Freefall it stays with you for a long time but more importantly can actually make a difference, in the most dramatic way, to another person’s life. Who could ask for more?

If you want to find out more about Freefall our project page is here. If you want to buy a DVD copy please go to

You can find the Samaritans here, and the mental health charity, Mind here.

Thanks for reading.


Vimeo Vs. YouTube: Which is Best for Business?

The best way nowadays to market a brand or business online is by creating and promoting video assets.

A great marketing tool is video. Video helps to increase engagement and shareability of content, which is why it is so crucial for businesses to incorporate this into their marketing plan. The one question that you must ask yourself though is, which video-hosting site should you use?

For the majority of businesses, it is a choice between Vimeo or YouTube. Each one has a certain vibe and a variety of pros and cons for business use, and you’ll need to understand both before making a decision about which one is best for your brand.

The Pros of YouTube for Business

 Well, for a start it’s the world’s most popular video sharing platform.

But, that aside, let’s look at some of the statistics from the YouTube press page that demonstrate just how vital the site is for video sharing.

  • There are over 1 billion unique users who visit YouTube each month
  • Over 6 billion hours of YouTube are watched each month
  • 100 hours are uploaded to YouTube every minute

If you look through the internet you are sure to find some even more impressive statistics, but the point I’m trying to make is that YouTube is the highest-trafficked web-based video publishing platform.

  1. YouTube is owned by Google

The search giant that is Google acquired YouTube in 2006. There is a big implication of this acquisition. Some have noticed that Google is removing some video snippets from its search engine results pages that aren’t from YouTube. Therefore Google is mainly displaying snippets from YouTube, businesses using other video hosts may suffer in the search results since the visible snippets are much more attractive and always get more clicks.

  1. It’s Free

If you aren’t already on the world’s second largest search engine, there’s not much to get in your way. It’s completely free to create a YouTube Channel for your business.

  1. Paid Advertising Solutions

Once your YouTube account is created and your videos are uploaded, you can very easily extend your reach through paid promotions. YouTube has a guide on getting started but really it comes down to these three simple steps:

1.Upload your video on YouTube

2.Create an AdWords account

3.Launch your video ad

With YouTube’s massive audience, refining targeting features, and various ad options, YouTube is a great platform for running your paid advertisements.

 The Cons of YouTube for Business

  1. Quality of YouTube Content

With 100+ hours of video being uploaded to YouTube every single minute, its safe to assume that it isn’t all going to be amazing quality. If you want to position yourself as a professional product or brand, having spammy or offensive content appearing next to videos could be detrimental.

  1. Competitive Advertising

Have you ever searched your own brand name on the major search engines and discovered another company was advertising on your brand keyword? Well that very same thing can happen if you put your company on YouTube. When using some of YouTube’s robust targeting features, competitors can attempt to steal your video audience by placing their own ads on your videos.

  1. Traffic Cannibilisation

YouTube and the businesses that use the platform to reach their customers have two conflicting goals. Where a brand is likely to want users to click through to their own website, YouTube wants users to stay on the platform. This is why YouTube will often show videos related to yours in order to get the audience to stay on the site and keep clicking. Sometimes YouTube will even put a competitor’s video in the related section.

  1. Lack of Access

Some businesses want to reach their audience whilst they are at work. Though a lot of companies have relaxed their internet restrictions on YouTube, the site is going to be banned in some offices. This makes it difficult to hit all your target audience if you use this platform alone.

Tips for YouTube for Business:

Tip 1: Spend a decent amount of time personalising your channel. YouTube calls it “cover art” for a reason: make it unique and interesting. Striking visuals will help you stand out and create a memorable experience for your viewers.

Tip 2: Make sure you properly optimise all of your videos for tags, keywords, and descriptions to better allow your video to show up in the search engines for appropriate queries.

Tip 3: Transcribe your content. This will not only help the search engine recognise what the content is about, but it will also help your viewers with hearing problems.

The Pros of Vimeo for Business 

  1. No Video Advertisements

No, you didn’t read that wrong; Vimeo doesn’t run any ads on any videos of the videos you upload. This is possibly the biggest advantage of hosting your videos on Vimeo instead of YouTube. There is a much better chance of a user watching your entire video if they don’t have to watch ads or deal with annoying banners popping up during the process.

  1. Cost Effective Business Account

As we expect, running a large and successful website isn’t free. Vimeo has been kind enough to keep their website free of advertisements, but this does mean there’s a catch. They have to make their revenue in other ways: paid subscriptions. But don’t fear, there is a Vimeo business plan which is very cost-effective, which includes:

  • Up to 20 gigs of storage every week
  • Unlimited HD plays
  • No bandwidth caps or time limits on videos
  • No ads on your videos
  • Advanced statistics
  1. Quality of Content

Because Vimeo isn’t the most well-known video sharing site, it is less likely to get spammed with loads of poorly made content.

  1. The Community

This idea is related to the concept that Vimeo has more quality content. Since the site is a lot more niche that YouTube, there is a good chance that only serious video creators and viewers are more frequently on the site. People viewing and commenting on your videos are much more likely to provide you with constructive feedback.

The Cons of Vimeo for Business

  1. Less Traffic than YouTube

Despite the fact that Vimeo has been increasing in traffic over the years, the most recent reports show that they are still have just over 100 million users. Don’t get me wrong this is a lot of eyes on the site, but nothing like the numbers YouTube has.

  1. Google Search Results

It has been speculated, but not yet confirmed by Google, that the search engine will begin to remove videos from their results pages that aren’t hosted on YouTube. This is a scary prospect for many businesses that rely on Google as their highest driver of online traffic.

  1. Limited Amount of Uploads

Not one of the Vimeo plans allows the users the ability to upload an unlimited number of videos, which is something that YouTube provides its free users. This does help the site from being inundated with content, it does put a limit on the users who want to upload loads of videos.

Tips for Vimeo for Business

Tip 1: Make sure you post comments on other users’ videos. This site is much more close knit than YouTube, so building a community of thought leaders needs to be on top of your priority list. This also means you need to respond to those who comment on your videos.

Tip 2: Make sure to disseminate your video across multiple channels. Vimeo has a much smaller natural audience and less visibility as a video platform, therefore its vital to do some more cross-promotion on your social profiles, you website, and any other online platforms you use.

Which Platform to Choose?

When choosing which video-hosting platform to use, it is best to consider the goals of your business and your budget. Ultimately, it isn’t about which is the better platform; it’s about what is best for you. Just remember that whichever one you do choose, you business will benefit from incorporating videos into its online marketing strategy.



Contributing Source: Kevin King