Anterior Cruciate Ligament Reconstruction on Film
Neil Bradbury is a consultant orthopaedic surgeon specialising in knees. Based in the South West he works mainly at Circle Bath Hospital, near Bath. As part of his personal marketing Neil has a highly successful web site and uses social media in a sophisticated way. Video is essential to his marketing and shows knee operations in all their full orthopaedic detail.
The aim of the film is two fold: to give patients as much information about their operation as possible and to allow people to witness Neil’s skill as a surgeon. For us as film makers this gave us a clear goal and required a special directing style. Normally, corporate communication films run at 5-7 minutes long, however as Neil wanted to give people as much information about what to expect from his operations this one is 20 minutes long. A previous film documenting total knee replacement surgery has been hugely successful with patients and the medical profession, so we know that films this long work.