Connection Fitness, a specialist sports equipment retailer asked Halo to create a short advert to be shown on new Sky Channel, Fitness TV. Connection Fitness sponsored many of the Fitness TV shows but required an advert to raise further awareness of their business at other times in the schedule.
With a limited budget we were able to create a simple but effective film that showed Connection Fitness to be one of the UK’s largest web-based home fitness equipment suppliers as well as highlighting some of their most profitable products.
As the web is their main shop window, graphics produced by our talented Halo team mimicked, in a filmic way, the Connection site. The result – a clear message, consistent with the overall style of the company that introduced them to the glamour of TV.