Masters Golf – Europe’s most purchased golf brand – came to us in 2011 wanting to move into a modern, digital world where they would be able to engage their customers with rich media and film. However they didn’t think they had the skills internally, nor the resources or budget to effectively produce the right content for the internet.
Masters Golf took a huge step by ditching the traditional catalogue format in favour of a digital version with dedicated video footage of every product. The 2010 120-page catalogue was the last it will publish – working with us on this mammoth filming project we put all the product information on downloadable video.
We created over 300 product videos for their video based catalogue. This year we worked with them again to make a few updates as well as creating many more product videos for their new stock.
For Masters, the implications of not getting involved in the digital world were potentially missing out on valuable conversion rates, competitors striving forwards taking market share and sales ultimately declining.
The result is a whole range of product films which bring the now redundant paper based brochure to life. The product videos are now embedded on the Masters website, are available on YouTube and are also available for retailers to embed into their websites or to use in email marketing campaigns.
Halo worked with a familiar face, BBC and Sky Sports presenter Sarah Stirk, a very keen golfer and golf columnist who fronted many of the videos.