WebBXT Brachytherapy Seed Purchasing Application
Our brief from WebBXT, was to create a series of informative, science based videos on a new prostate cancer treatment. “Brachytherapy” is a targeted form of radiotherapy and literally means ‘near therapy’. As a new form of cancer care, there was an urgent desire to raise awareness of it on several levels and to different audiences.
At one end of the spectrum we produced a 40 Minute training video which is being used to train new practitioners in the treatment. At the other end is a ten minute film that explains to prospective patients what to expect from the treatment lets them meet the team that will look after them.
Each film used the basic content of 4D Brachytherapy and presented it in a different way for different audiences. Our films are:
- An advert to be used at global Trade Shows - this gives an overview of the treatment and raises awareness of it to medical professionals
- A patient film to be used for Brachytherapy patients at medical centres – this needed to be an extremely sensitive film as viewers were likely to be in the early stages of accepting their diagnosis and would need all the information in the film to enable them to consider the treatment as one of the options available to them
- An animation to be used as a website trailer raising awareness of the process of ordering the radioactive seeds used for treatment online – the audience here is the staff at medical centres who order the treatment online
- A 40 minute training video used to train new medical practitioners in the complete brachytherapy treatment. This was an in-depth, exact and detailed account of the treatment, instructing practitioners in how to carry out the process.
This series of films supported the launch of the new product for WebBXT and it demonstrates how awareness can be created very quickly when bringing a new product or service to market. This project also shows how film can be adapted to suit any audience and message.