Video Marketing is the way forward!
Imagine we are three years in the future, would this article have been written or would it have been filmed? In short, would you read it or watch it? As online video continues to grow, it’s interesting to ponder.
Facebook saw global video posts per person increase 75% last year, Instagram videos create over two times more engagement than photos and 5 tweets per second contain a video link.
Video’s popularity is souring. So much so that if video content continues to grow at the pace it is now, it will account for nearly 80% of all consumer traffic in 2018. (Source: Cisco VNI.)
With online video becoming an essential way for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril.
People remember 20% of what they hear 30% of what they see and 70% of what they see and hear!
Why read a business “about-us” page when you can watch one? Most people spend ages writing their about-us page hoping people will take us much time to read it. But watching a video is easier to engage with, you can get a better feel for the company and its people and can retain more of the information about the company. And video can be tracked. You can monitor the engagement of video on your website and share it across social media platforms, generating referrals, links and associations that will come back to you and your site.
So, video is the future of content marketing. Studies show more than half of companies are already filming themselves, their customers, using infographics – a figure that’s predicted to rise. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It’s not difficult to see why.
Let us introduce our Intercasts
We have created Interview style Video Podcasts that we like to call Intercasts. They are a small collection of short videos focusing on key areas of a business. These videos give your audience the option of watching a short video on what they want to find out rather than scrolling through masses of unhelpful text.
We practice what we preach so here is a video explaining the idea of Intercasts and some of our clients Intercast examples:
The same theory works with products; who wants to read about a product when they can watch someone explain the product and show you. We have produced over 350 product videos for Masters Golf, one of the worlds leading Golf distribution companies. They decided to scrap their paper based catalogue that goes out of date each season to timeless videos that can be displayed on their website or in stores. They only needed to created videos for their new stock and not re print all the stock just to add the new line.
Are you camera shy or just too busy to be in front of the camera? No Problem! We can create high quality motion graphic videos which are very engaging and a joy to watch. We can even add in a voice over or a presenter to make it even better.
To find out how we can help your business and video marketing get in touch today.
Cisco Visual Networking Index: Forecast and Methodology, 2013–2018
It would take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in2018.
Every second, nearly a million minutes of video content will cross the network by2018.
Globally, IP video traffic will be 79 percent of all consumer Internet traffic in 2018, up from 66 percent in 2013.
This percentage does not include video exchanged through peer-to-peer (P2P) filesharing. The sum of all forms of video (TV, video on demand [VoD], Internet, and P2P) will be in the range of80to 90 percent ofglobal consumer traffic by 2018.
Internet video to TV doubled in 2013.
Internet video to TV will continue to grow at a rapid pace, increasing fourfold by 2018. Internet video to TV traffic will be 14 percent of consumer Internet video traffic by 2018, up from11percent in 2013.
Consumer VoD traffic will double by 2018.
The amount of VoD traffic by 2018 will be equivalent to 6billion DVDs per month.
Content delivery network traffic will deliver over half of all internet video traffic by 2018.
By 2018, 67percent of all Internet video traffic will cross content delivery networks, up from 53 percent in 2013.