We are able to process visuals 60,000 times faster than text, yes sixty thousand!
Nowadays everyone is in a rush to view the next thing online so how do you get your message across? You have little time to capture the viewers attention and give enough information to be able to make the sale.
A page of text is too long, an image does not provide enough information so the answer must be video.
Businesses have been creating video for years from TV commercials to big corporate videos and smaller businesses tend to stay clear from video marketing. Why? because they think video is expensive so they rely on text to make the sale.
The statistic that says larger companies use video much more than smaller businesses infers that that is the best way to provide a ROI. If small businesses took the leap into video marketing they may generate enough sales to become a bigger business. If you have a video demonstration of your product or service viewers are 85% more likely to buy. Video can increase your conversion rate so as a business you would be mad not to use video.