Where to Shoot?

Finding the Right Venue to Shoot Your Business Advertising Video

Video is one of the fastest growing forms of content marketing. Millions of people watch YouTube videos every week and for businesses of all shapes and sizes, video advertising is an excellent way to generate extra buzz online. Larger businesses will almost certainly hire a production company to shoot their advertising videos, but for the smaller business with a tighter budget, self-production is the way forward.

There are many things to think about when shooting advertising videos: finding the right equipment, choosing a theme, writing a script and the post-shoot editing are all important considerations, but one thing you really need to think about before you start shooting is location.

The Right Location is Crucial

Location is the key to a successful video, but the picking the right location will depend on what direction your video is going to take. Say, for example, that you intend on filming a short interview with a key member of staff, who will be talking about a new product. You could shoot your video in an office with some marketing screens as a backdrop and it would probably work just fine. However, if you have plans for something a bit more sophisticated, it will pay dividends if you spend a bit of time scouting out the perfect location.

What’s Your Theme?

Before you embark on a venue search London, look closely at your script. Videos tell a story, so what story are you looking to tell your chosen audience? Nail this and it will give you a location scouting starting point.

Permission to Shoot

Commercial premises will normally be OK if you book the venue for a business video shoot, but if you choose another location such as a privately owned building, you may need to request permission before you are able to start shooting your video.

Lighting Conditions

To shoot a good video, you need lots of light. Artificial light can be created using lamps, but natural light is always best, so once you have drawn up a shortlist of suitable venues, look at the available light and consider whether there is anything you can work with. Don’t forget that existing lights can be improved upon with the addition of extra bulbs, curtains can be opened up and, depending on the time of day you shoot your video, sunlight (or lack thereof) will be a factor.

Power Outlets

Shooting a video requires extra support services such as power. If you only have a small, portable camcorder this shouldn’t be a problem, but if you plan on taking along a laptop and extra lighting equipment, you will need power outlets. Check whether there are suitable outlets where they are needed, and if you are planning an outdoor location shoot, find out whether power can be supplied.

When scouting for locations for a business video, make lots of notes of the pros and cons of each one. The location might not be right for this particular shoot, but it could be useful for a different shoot in the future.

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