Downing is a bespoke investment house, creating investment products for savers and providing company finance to growing and profitable businesses.
They build lasting relationships with both investors and companies and so far, over 35,000 investors have put over £1.7 billion into businesses that make a difference, including renewable energy, care homes, health clubs, and children’s nurseries.
Halo was asked to create a series of short films with their head of crowdfunding as part of the launch publicity of a new bond. We used our classic, Intercast style to make 4 highly targeted films that describe the bond, how it works and its regulatory position. Care was taken to get the wording and structure right so that Downing’s films complied with Financial Services Authority rules.
